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Our Story & Philosophy

Built on the factory floor, not in a boardroom.

JERSEYJO is a loungewear label, a private-label manufacturer, a software platform and an advisory practice — built by two founders working from opposite ends of the same supply chain. Over 60 years of combined expertise in design, brand marketing and vertical textile manufacturing, bridging British design sensibilities with South India’s premier knitwear ecosystem.

“We believe great sleepwear starts with fabric integrity, and great partnerships start with total operational transparency.”
The JERSEYJO philosophy
60+
Combined leadership years
2
Countries, one team
1.2M
Pieces / year capacity
98.4%
Right-first-time
Leadership & Founders

Creative vision and industrial execution, held by two people who speak daily.

JERSEYJO was co-founded by a designer and a manufacturer. That is not a structural detail — it is the reason a silhouette drawn in the UK can be costed, cut and inspected in Tamil Nadu without anything being lost in translation on the way.

Portrait of Shekar Asirvatham

Shekar Asirvatham

Palladam / Tirupur, India

Co-Founder & Head of Technical Operations & Manufacturing

30+ Years Technical Expertise
  • Yarn-to-garment vertical production
  • In-line quality SOPs & export compliance
  • Architect of Wale Tech

Shekar has spent more than three decades inside the South Indian textile belt, working through every stage of the process that most brands only ever see as a finished carton: yarn selection, knitting, dyeing and processing, cutting, stitching and final dispatch.

His specialism is vertical production — keeping fabric innovation, in-line quality SOPs and export compliance under one plan rather than spread across a chain of intermediaries. The inspection discipline JERSEYJO runs on, from 4-point fabric systems to AQL protocols and barcoded export dispatch, comes directly out of that experience.

He is also the driving force behind Wale Tech. The platform was engineered against problems he was living with on the floor — order visibility, fabric traceability and milestone slippage — rather than designed in the abstract as a product.

Vertical production

Knit, dye, cut, stitch and finish coordinated under a single production plan, with capacity booked against real retail drop dates.

Quality & compliance

In-line audit formats, defect-cause logging, AQL 2.5 final inspection and the export documentation buyers' DCs expect.

Manufacturing technology

Specified and built Wale Tech in-house: PO tracking, fabric QA logs tied to roll and lot, and critical-path milestone alerts.

Portrait of Diane Hutchinson

Diane Hutchinson

United Kingdom

Co-Founder & Head of Design & Marketing (UK)

30+ Years Global Design & Brand Direction
  • Retail trend forecasting
  • Silhouette & colour curation
  • Brand positioning for Western retail

Diane has led design and brand marketing for more than thirty years from the United Kingdom, working to the standards and seasonal rhythms of European and international retail.

She sets JERSEYJO's aesthetic direction across the ladies' and kids' sleepwear and loungewear lines: trend forecasting, silhouette development, colour curation and the brand positioning that decides how a collection is presented to a Western consumer.

Her brief inside the partnership is deliberately uncompromising — refinement must never cost comfort. A silhouette is only signed off once it works in the knit it will actually be cut in, which is why design and manufacturing decisions here happen in the same conversation rather than in sequence.

Trend & range direction

Seasonal trend forecasting translated into a coherent range plan — what to make, in what weights, for which retail moment.

Silhouette & colour

Silhouette development and colour curation judged against the actual knit and finish, not against a screen render.

Brand & market positioning

Positioning, presentation and marketing strategy for European and international consumer markets.

Creative vision · UK

Trend direction, silhouette and colour, and the brand positioning that decides how a collection reads to a Western consumer.

Industrial execution · India

Vertical production, in-line quality SOPs, export compliance and the software that keeps all of it visible in real time.

The Cross-Border Partnership

One conversation, from the trend board to the dispatch dock.

In conventional sourcing, a design travels through a buying office, an agent and a merchandiser before it reaches anyone who will actually cut it — and every handover costs clarity, time and fit. Here the design headquarters and the production floor are two halves of the same company, talking directly.

  1. 01

    United Kingdom

    Direction is set against Western retail

    Trend forecasting, range planning, silhouette and colour direction are decided in the UK, judged by how the collection has to land on a European or international shop floor.

  2. 02

    Palladam, India

    Engineered in the factory that will cut it

    That direction goes straight to the production team — no buying house, no agent, no interpretation layer. Patterns, fabric weights and costings come back against the real knit.

  3. 03

    Both, together

    One sampling loop instead of three

    Because design and manufacturing sit inside the same partnership, a fit or fabric question is answered the same day rather than circulated for a week.

  4. 04

    Shared with the buyer

    Bulk runs with live visibility

    Once bulk starts, Wale Tech gives the UK office and the retail buyer the same real-time view of the order as the floor in Palladam.

No communication gap

Design intent reaches the line without being relayed through intermediaries who have never cut the fabric.

Shorter sampling cycles

Fewer rounds, faster answers, and development time that is spent improving the garment rather than chasing clarification.

Seamless execution for buyers

One partner accountable for aesthetics, production and delivery — with a single live record behind all three.

Mission & Values

Make comfort repeatable, and make the process visible.

Our mission is narrow on purpose: produce ladies’ and kids’ comfort wear that holds up in real homes, and run the manufacturing behind it transparently enough that a buyer never has to take our word for anything.

Comfort First

Fabric integrity decides everything else. We choose the knit, the GSM and the finish before we discuss the print or the price point.

In practice

Skin-friendly modal, combed cotton and organic jersey, safe dyes, flat-lock seams and trims chosen for sensitive skin.

Transparency Always

A buyer should never learn about a slipped milestone weeks after it slipped. The floor and the brand should see the same record.

In practice

Every order, fabric lot and inspection is logged in Wale Tech, with buyer access to the same live dashboard our planners use.

Sustainable Craftsmanship

Longevity is the most honest form of sustainability. A sleep set that survives four seasons beats one that is replaced every year.

In practice

OEKO-TEX Standard 100 fabrics, GOTS-certified organic lines for kids, controlled wastage at cutting and responsible water use in processing.

What Sets Us Apart

Traditional apparel sourcing, and the way we do it instead.

Nothing here is a criticism of how the industry grew up — it is simply what a full-lifecycle, tech-enabled model changes for the brand on the other side of the order.

Order visibility

Traditional sourcing

Weekly status emails and spreadsheet trackers, reconciled by hand and already out of date when they arrive.

The JERSEYJO model

Live milestone tracking in Wale Tech — cut, stitched, packed, dispatched — updated from the floor as it happens.

Sampling & development

Traditional sourcing

Tech packs bounced between a buying house, an agent and a factory, with meaning lost at every handover.

The JERSEYJO model

Direct conversation with the team that will actually cut the bulk: CAD patterns, graded size sets and costed BOMs in one place.

Quality assurance

Traditional sourcing

A final inspection report at the end, when a systemic defect has already been stitched into the whole lot.

The JERSEYJO model

Six logged inspection points per order — fabric 4-point, in-line audits by operator, final AQL 2.5 — visible as they are recorded.

Category expertise

Traditional sourcing

A general cut-and-sew unit that treats loungewear as one more product category on the line.

The JERSEYJO model

We sell the same categories we manufacture, so we know how a sleep set performs at retail and after forty washes.

Accountability

Traditional sourcing

Layers of intermediaries, each able to point at the next one when a shipment date moves.

The JERSEYJO model

One vertically integrated partner from knitting to dispatch, with a single name against every milestone.

After the order

Traditional sourcing

The relationship ends at the bill of lading; next season starts from zero again.

The JERSEYJO model

Advisory continues — fabric alignment, line optimisation and quality SOPs — so the next programme starts ahead of the last one.

The Story of Wale Tech

Why a garment manufacturer wrote its own software.

Wale Tech was not a product idea looking for a market. It came out of this exact partnership: a design office in the United Kingdom and a production floor in Tamil Nadu needing to see the same order, at the same moment, without a weekly reconciliation call in between. It was built from the inside out, against our own bottlenecks, before it was ever offered to a buyer.

  1. 01

    The problem

    Fragmented spreadsheets, optimistic phone calls

    Order status lived in a dozen files across planning, stores, cutting and QA. Reconciling them took a day, and by the time a buyer saw the summary it described a factory that no longer existed.

  2. 02

    The cost

    Problems surfaced too late to fix cheaply

    A delayed trim lot or a shade-band rejection only became visible at the next review meeting — when the remedy was air freight instead of a rescheduled line.

  3. 03

    The build

    Software written for our own floor

    We built Wale Tech in-house, against our own bottlenecks: PO tracking, fabric QA logs tied to the exact roll and lot, milestone scheduling on the critical path, and alerts the moment a date slips.

  4. 04

    The result

    One record, shared with the buyer

    Our planners and our brands now read the same dashboard at the same time. Chasing has been replaced by checking, and problems are handled in days rather than discovered in weeks.

The platform still runs our own production control desk in Palladam every day, and it is how our UK office follows an order without picking up the phone. Global partners get exactly the same view — that is the only endorsement of it we consider meaningful.

See the live dashboard
Factory & Regional Roots

Palladam and Tirupur: the corridor our work grew out of.

Being here is not an address detail — it is a large part of what we can promise. Tamil Nadu’s knitwear corridor puts spinning, knitting, dyeing, printing and stitching inside one short radius, which is why a fabric decision here takes days rather than months.

Facility & office

Palladam · Tirupur textile hub, Tamil Nadu 641664, India

Production control, sampling desk and the Wale Tech team all operate from the same site as the line.

India's knitwear capital

Tirupur and neighbouring Palladam form the country's densest cluster for knitted garments — spinning, knitting, dyeing, printing, embroidery and stitching within a short drive of each other.

A deep vendor network

Three decades in one corridor means known mills, known dye houses and known trim suppliers — relationships that turn an urgent requirement into a phone call rather than a search.

Export-ready logistics

Established routes to Tuticorin and Chennai ports, with documentation, barcoding and carton marking prepared for EU, UK, US and GCC distribution centres.

Processing discipline

The region's Zero Liquid Discharge framework for dyeing has made responsible water handling the operating standard here, not an optional upgrade.

Whichever door you came through, we would like to hear from you.

Shop the retail collections, brief us on a bulk programme, book a Wale Tech demo, or start an advisory conversation about your own line.

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