New pieces from our ladies’ & kids’ collections are added to the lookbook each season.

E-Commerce

Our own label, for women and children who want to be comfortable.

Alongside manufacturing for other brands, we design and make our own retail collections. Ladies' and kids' loungewear and sleepwear, designed in the United Kingdom, made in Palladam, and sold direct to consumers in India.

4
Product families
XS – 3XL
Ladies' size range
2Y – 14Y
Kids' size range
India
Retail market
Our retail store

Lazy Days is where our collections are sold.

JERSEYJO designs and manufactures; Lazy Days is the retail label that takes the pieces to customers across India. The store is opening shortly — the site is live now.

Visit Lazy Days
The collections

Four families, built around comfort rather than occasion.

Each season brings new colours, prints and silhouettes, but the categories stay deliberately narrow. Doing a few things properly is what keeps fit and hand feel consistent.

Lace trim slip

Ladies' sleepwear

Pieces meant for the end of a long day — breathable, unrestrictive, and cut to stay comfortable through a night's sleep.

  • Nightshirts
  • Sleep sets
  • Camis & shorts
  • Robes
Marl lounge set

Ladies' loungewear

The in-between wardrobe: relaxed enough for a Sunday at home, considered enough to answer the door in.

  • Lounge sets
  • Wide-leg pants
  • Drop-shoulder tees
  • Co-ords
Kids' sleepwear

Kids' sleepwear

Built for sensitive skin and repeated washing, with flat-lock seams and trims chosen so nothing scratches at 2am.

  • Pyjama sets
  • Sleep suits
  • Multipacks
  • Organic line
Kids' playwear

Kids' playwear

Day-to-night pieces with reinforced knees and ribbed cuffs, made to survive the laundry rather than the photoshoot.

  • Joggers
  • Sweatshirts
  • Play co-ords
  • Layering tees
How we decide what to make

Four rules the retail line is held to.

Fabric before trend

The knit, the GSM and the finish are settled before anything else. A print cannot rescue a fabric that feels wrong against skin.

Made to be worn, then washed

Pre-shrunk, colour-fast and soft-washed, so the fourth wash feels like the first rather than like a different garment.

Designed in the UK

Silhouette, colour and range direction come from our UK design office, judged against European retail standards.

Made by us, not sourced

Every retail piece is cut and stitched in our own facility. What we sell and what we manufacture are the same product.

Fashion updates

See what came off the line this season.

We photograph recent pieces as they are finished and post them to the lookbook — cloth, colour and cut, without the catalogue copy.

Questions about a piece, a size or stockists?

Our retail desk answers customer enquiries directly. For wholesale or private-label production of these categories, the manufacturing team is a better first stop.